www.silencio.art.br

Art Director | São Paulo - Brazil

Give a description of your career in a few words.
I started working as a designer in 2005, developing good images, colors and tastes for pornographic market. I’ve always been attracted by motion and I want to develop this side more and more. I had passed for some important web agencies and today I am working at a hot shop as art director. Here I create concepts, direct films, print, photograph, advertising etc.
For your career, what are the benefits of work with new responsibilities, like directing a film, for example?
The opportunity of work with offline brings me more general vision about the creative process of art direction. The most important benefits are this skill, the experience and the knowledge, because in the future I could solve easily problems and challenges.
Are you a self-taught or do you have an academic knowledge?
I am self-taught, but I have studied Computer Science for four years. Sincerely, today I don’t feel any attraction for codes.


Do you think the university is important for who is in the beginning of design? And what the message you could say to the young professionals?
Here in Brazil it is always important. I think it is good because the first knowledge and theory. Besides, it is an important way to discover if this is really what you want to do for all your life. But I think that people can learn practicing and working a lot.
My message for them is: You have to be yourself ever and studying more references, you could let your brain assimilates them. Then you will begin to do things and choose the right colors on your own.
Tells us about your most special projects and the reason why it’s so important for you.
The most special projects are always the most challenger’s ones. I can remember a video I did for Vogue that I had just one day to art direction and motion. The result was very good despite the time I had to do it. And I like my trial projects; it is and will always be special for me.
The trial projects are good for trying new ideas. describe for us how your creative process is during a trial project, since the conception until the final result.
I used to always think about something that provides a feeling, because I like very much the emotional side of projects. I don’t have a fixed process and much time I just see what I create after I have finished it. Sometimes I decide to change all the idea in the middle and the result become so much better than the first idea. It is a continuous exercise and not a process. It is because of the name “trial”. You have to try; sometimes you will be able and sometimes not.


What do you think about the exchange of brazilians designers?
I believe this exchange ever happened, but now it is in evidence because of the appearance of so many new designers. So the exchange has been increasing proportionately.
And why do you think so many new designers are appearing? don’t you think many people had to study and learn more here in brazil before to go to abroad?
Internet is bringing a billion of references and this helps new talents to appear. The visual conception in Brazil change too, the people begin to understand and consume the design more and more. We can see products more cool and beautiful in the magazines and even in TV’s open channel.
About the precipitation, I don’t know what the right time to go to abroad is. Each one knows the time to go one step forward. But the professional that makes mistakes abroad must know that he is out.
Do you intend to go to abroad too? Why?
I like my country very much, but I confess that is my biggest doubt nowadays. I had received good proposals, but I didn’t think that was the right time to go. I will wait perhaps something irrefutably appears for me.


Who are your professional references?
Adriel Nunes, KimDulaney, Mato Atom, Denis Kamioka, Alex Trochut, Anthony Furlong and much more people.
Back for the new designers, tell us about some of them do you think have a great future.
There are some good guy’s around here. Among them I can mention Nelson Balaban, from Curitiba, and my friend Danilo Rodrigues.
If you were not a designer, what would you do?
I could never imagine I would be exactly what I am today.


What do you like more and what do you like less of being a designer?
More: to exercise my creativity and, together, my consciousness Less: to sell my work for any person and have to adapt it as the client wants
Please, take a message for the readers.
Always follow your own way and about everything. There are people better and worst than you. Is it obvious? I believe it is not, a lot of people didn’t understand yet.