www.1978.com.mx
Art Director and Illustrator | Mexico city
Hello César! Could you describe yourself in a few words and tell us how you started drawing?
Illustration, videogames and music, financing my love for beer and concerts working as Interactive Art Director for companies like Grupo W, Televisa, newspapers like Excelsior, and Ogilvy Mexico.
I’m also co-founder of design studio Golpeavisa! but above everything I am a proud Mexican
How would you explain your style of illustration?
Voluble.
Do you have any new projects coming up soon that you can tell us about?
A big move, still a surprise =)

The illustration made for “MAD” is wonderful! tell us a little bit more about the creative process.
This was a piece made for MADINSPAIN ‘08, www.madinspain.com the brief was only something about being “mad”, so, the answer came easy, I’m a big fan of Radiohead, I want to made a tribute to my favorite band with a composition of more than 30 song titles of Radiohead songs building a madly Thom Yorke’s face.
In which point do you think technology can help an artist?
“Ctrl - Z” and the internet, without this ones, I’ve never been writing this.
What programs do you use to create your illustrations?
Illustrator, Photoshop, msn, and itunes.

Which draw was the most difficult to do?
The next one.
What would you tell for those who are starting in this area?
Every effort you spend, will be equally rewarded.
Your favorite artists?
Humberto Ramos, Patricio Betteo, J. Scott Campbell, Chiara Bautista

Your computer?
Apple Powerbook G4 15″, 5 years old =)
What is your favorite food?
Anything with a good company and a cold, cold beer.
Better with a sea landscape =)
What kind of music do you like?
Here comes the cliche: All kind
Favorite bands: Radiohead, Arcade Fire, Los fabulosos cadillacs, Cafe Tacuba, Bob Marley.

Do you have any hobbies outside of art and computing?
Concerts, traveling, xbox 360, mexican beers.
Any final comments?
A great quote of argentinian buddy, Alejandro Jodorowski:
“Lo que das, te lo das, lo que no das, te lo quitas”