
www.estudiomopa.com
Design Studio | Brasília, DF Brazil
Hi, define me Mopa in some words.
Hello there! Mopa is a graphic arts studio that believes in the good side of things. We share positive experiences and sensations in every project we design.
Now why did you choose this name?
We looked for something that wouldn’t remind you of any material thing, or else. We thought it should be monosillabyc or short enough just to be catchy. No diacritics should be allowed, so you could readit with any pronunciation. By the end of the week, we pick this name just because someone in the studio was repeating it so much. After that, we’ve heard it means lots of things in many languages. But hasno meaning at all in our home language. We pretend it’s an abbreviation for a lot of imaginary organizations.
The typical day of Mopa?
A couple hours Ffffounding, Youtubing, Google Reading and getting the whole experience to lots of time in the projects.

How is your work team group and what is the function of each one?
We have 5 founders, 4 in the creative team and 1 in the executive team. We pick managers for each project, whom is responsible for deadlines and the whole schedule, not necessarily working directly in the visuals. The executive team, organizes the everyday bills, invoices, and anything else that would mess up with the creative team.
Why graphic design? Why not web or motion?
We had college years based in the roots of graphic design and we fellin love for it. We did understand that graphic design is universal byits possibilities. As we are not specialized in focused services, we can deal with people in different design fields to co-work in bigger projects.
Tell us more about the creative process of Fiat fashion?
We were invited by SPFW staff to design some t-shirts for Fiat the fashion week official sponsor. By that time, they were used to invite only a few fashion brands that were always on the show. So they decided to pick different people from design studios and illustrators all around. The briefing is basically to bring visuals for the words: Fashion, Innovation, Attitude (did you catch the abbreviation?). We started thinking about how bizarre were the future predictions from the past, you know? Like how we were supposed to live in the year 2000. The flying cars and everything else. We get a shortcut to the things we considered futuristic enough for the shirts and we had 2 designs, one for the land way-of-life among animals and chaotic cities, another one for the space travels and moon discoteque.

Which is the best work you consider you’ve ever done since Mopa’s birth? Why?
We think every project is a pleasure to work in. We do not have a best son, so its brothers wouldn’t be jealous about it.
Do you have any new projects coming up soon that you can tell us about?
We worked in something at the beginning of the year that we hope this summer it’s going to be available. Cross your fingers!
What is the future of Mopa?
Rogerio Lionzo, one of the creative directors is moving to NYC next year. We believe it’s going to be great for representative issues as well as for new projects in America. We are thinking about selling some artworks and stuff designed by Mopa too.

Any final comments?
Keep working hard, getting to conferences, reading books, listening to music, eating your carrots and brocolli everyday! Kind Regards.
Thanks so much for your words and keep up the amazing work.
Thank you!
Thanks Mopa for having taken their time to make this interview with us
Interview done by Flavio Monteiro for UAILAB
September 2008

I’m 24 years old. I was born in Santos, a small city in the coast of Brazil. I studied Multimidia Design at SENAC.
Diego Xavier is a versatile graphic designer and illustrator from capital city of Brazil, Brasília.
MP Creative is a design agency based in NYC with great portfolio.
Socio Design is a creative consultancy with specialist skills in graphic design, branding, art direction and web.
Kashiwa Sato has updated his portfolio with new works.
Anagrama is a studio from Mexico with great works.