www.pornocha.com

Creative Director, Graphic Designer | Mexico

Tell us about your background?
I started my carrier since I was little, nourishing myself with film, music and magazines to gain experience & ideas. I believe it’s the main thing for any person who devotes himself to creating. I studied graphic design with a specialty in digital mediums, half ways through the course I started to work freelance designing web sites, corporate images, all those things that supposedly a graphic designer should do.

When I finished my studies in 2001 a friend that I met in an advertising agency made me a proposal to start a creative digital agency, since then I work there. I do digital design and online publicity, creative strategies and setting project boundaries, the majority for web. When I started doing illustration and decided to create Pornocha, I was tired of being a politically correct designer, being used to communicate what others wanted to say. I preferred to change and also say what I wanted to say, to do what I want; what I like the most and everybody else despises socially.

Why porno?
I like pornography and all those “prohibited” themes because they represent the social hypocrisy, because everyone at some moment leaves behind the conscious and act like the animals that we are; when we experiment and do all those things that brings us shame, knowing that others may know or see us, that is the popular belief; but behind closed doors. That’s what I like; that my illustrations look at the eye of the spectator and question them regarding what they have inside. To be a child again and accept that you shit your pants before your mom gets there, and tells you that it was wrong and you start to suppress, and hide. It’s a species of science fiction in which we live in a dual reality. We all consume porno even in publicity, we pick out a bugger while we hide, but we’re hypocrites.

How would you explain your style of illustration?
I always liked to draw since I was a child, I loved watercolor. When I found that vector illustration was very similar, I fell in love. I like a lot that little touch that permits you to have a half ways point, between fiction and realism in an image. Like in the old sci-fi movies or pornography the same, you know it’s not real, that it’s created and planned, but nevertheless you’re looking at it, it provokes sensations and you react.

What programs do you use to create your illustrations?
I use Illustrator, in some instances; I retouch with Photoshop on top of the vectors, to create effects of old paper or to give it another supported appearance only.