
www.pablolobo.com
Graphic Designer, Illustrator | Belo Horizonte - Brazil
Hi, Pablo. Please tell us a little bit about yourself and your work.
I was born in Belo Horizonte, Minas Gerais. I am 30 years old. My family is basically composed by visual artists. I grew up in the middle of paints, drawings, lithography, paintings. But it was in college that came the interest of the art combining with more important concepts.
I say today that I´m always in love with Branding, Iconography, Semiotics, Design and Illustrations. Within my design today, I try to combine the functionality and plasticity. I like a clean design, content and functional.
Every day I study and try to learn new concepts and techniques, aiming always a personal growth and technical. I´m now working in an office in Belo Horizonte and as freelancer, in the free time. Also I´m one of the partners of Naked T-shirts (www.nkd.com.br) where I work as creative director and art.
Do you have any new projects coming up soon that you can tell us about?
I think my biggest project at the moment is to grow professionally.
I want to expand my expertise, disseminating and seeking customers in other states and countries. I am always open to new possibilities and proposals.
How would you describe your design style?
I think my design goes through certain stages. I always seek referrals from something that pleases me.
So now, I think I´m focus a lot in working with typography allied with a more minimalist design.

What programs do you use to create your illustrations?
I usually use Freehand, Illustrator and photoshop. But I never leave the pencil and paper.
How is your creative process?
I love to get a big sheet of paper and draw a lot. Leave the ideas flow. The process depends following: either I will finish on paper and then scan or else I will direct to the computer.
You are graduated in graphic design school, do you think it is necessary to be a good designer?
Well, I graduated in Advertising School and Post-Graduated in Design.
I do not think that graduate in Design is necessary to be good.
I think the good professional is the one who wants to be great in what does.
For this, he ally all their acquired knowledge to assist in its creation. What happens is that if you know it, the college is a great opportunity to increase exponentially the their knowledge and thus acquire a great and baggage to be applied at work.

Do you prefer technologically advanced sites or sites with simple but good design?
I always prefer the simple with good design.
Do you usually visit web communities, read good magazines or articles related to design daily?
I would not say every day. I would say that whenever I can, I read. I think still missing in Brazil, quality magazines about design.
How much time are you sitting in front of a computer during a day?
At least 8 hours.

How important is human contact for you and for this job?
Very important. For both.
Your computer?
Mac. Always. I use to work at an my old eMac, but i will buy the new iMac soon as i can.
What is your favorite food?
Japanese, Regional (Mineira) and Italian.

What kind of music do you like?
I like all kind´s of music.
I can´t create anything without music, it´s my fuel.
Good music is the one you feel on your skin.
Do you have any hobbies outside of digital art and computing?
I´m a huge fan of gadgets and I love sports and martial arts. I practice Aikido about 8 years.
I love photography.
Any final comments?
Play, train, learn, try it, read, draw, do it, make mistakes, learn, cry, drink, do it again, do it right, play, work.
Thanks.
Thanks Pablo Lobo for having taken his time to make this interview with us
Interview done by Flavio Monteiro for UAILAB
February 2008

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